Shopify Case Study
Meme Beauty Depot Shopify Store Design & Development
We designed and developed the Shopify storefront for Meme Beauty Depot, a hair, skin and body care brand, creating a clean shopping experience that works beautifully on desktop and mobile.
A storefront as considered as the products
Meme Beauty Depot sells natural hair, skin and body care built on pure, high-quality ingredients. The brief was to design and develop a Shopify store that presents the brand as premium, makes it easy to shop by category, and works as well on a phone as on a laptop.
One store, very different shoppers
The catalog is broad: argan oil, hair treatments and serums, chebe hair care, face masks, natural soaps, men’s products, a Haitian Pantry food range and wholesale packs. It runs from a $13.99 hair mask to 5-gallon bulk Haitian black castor oil.
Everyday shoppers, loyal repeat buyers and wholesale customers all land on the same site. The design had to keep all of that clear, calm and easy to buy from.
Premium, organized, built to convert
- A warm, natural visual system that matches the brand’s ingredients-first story
- Navigation and collections that mirror how the catalog is actually shopped
- Custom-coded sections the brand can reuse across the homepage and product pages
- Clear calls to action and a mobile-first layout on every key page
What we built
Designed and developed page by page
A homepage made of custom sections
Seven custom-coded sections: Customer Favorites, the brand story, customer reviews, trending products, Why Meme Beauty Depot, the Beauty Journal and the newsletter sign-up.
Navigation that mirrors the catalog
Hair Care, Skin Care and Body & Soap dropdowns, plus direct links to Best Sellers, Wholesale and the Haitian Pantry, across 12 collections.
Product pages built to convert
Sale badges and pricing, star ratings, live stock levels, quantity selector, wishlist, hover-to-zoom images and reassurance right beside Add to Cart.
Collections that are easy to browse
Category banners, sorting and consistent product cards with ratings and sale badges, so shoppers can scan quickly.
Brand sections reused where they sell
The brand story and customer reviews sections also appear on product pages, adding trust at the moment of purchase.
Mobile-first on every page
Stacked layouts, readable type and tap-friendly buttons, so the premium look carries through to phones.
Store tour
See the store in action
A 36-second walk through the live homepage.
Visual tour
The homepage, section by section
Click any screenshot to view it full size.
Key pages
Every step of the shopping journey
Collections that are easy to browse
Each category opens with its own banner and a tidy product grid, so shoppers can scan hair, skin and body products quickly.
- Category banners
- Sorting and organized product grid
- Consistent product cards
Designed for shopping on a phone
Every page was optimized for mobile, with stacked layouts, readable text and buttons that are easy to tap.
- Responsive on phones and tablets
- Tap-friendly buttons
- Same premium look on every screen
Product pages built to sell
Everything a shopper needs to decide sits beside the product image: rating, sale price, stock level, and a clear Add to Cart with reassurance underneath.
- Sale badge and compare-at pricing
- Star ratings and live stock level
- Wishlist and hover-to-zoom
A premium cart that keeps the sale moving
The cart confirms progress toward free shipping, keeps the order summary in view and offers one-tap express checkout, then suggests products that complete the shopper’s routine.
- Free-shipping progress bar
- Express checkout: Shop Pay, PayPal and Google Pay
- Trust badges beside checkout
The result
A premium store, live and selling
The live store’s footer credits the work: “Designed by Primora Commerce”.
Project scope
- Shopify store design
- Premium homepage design
- Product page design
- Collection page design
- Mobile responsive optimization
- eCommerce UX improvements
- Custom sections and styling
- Product and collection presentation
- Conversion-focused layout and CTAs
Store tech stack
- ShopifyPlatform and checkout
- Organica themeCustomized with custom sections and styling
- Shop PayFast, trusted checkout
- Shopify InboxLive chat with shoppers
- Meta PixelFacebook and Instagram ad tracking
- Google Tag ManagerAnalytics and tracking
Services behind this project
Grow your store with Primora
Want a store like this?
Tell us about your brand and we’ll show you what’s possible on Shopify.
