Facebook & Instagram Shop Setup Services
Get your products on Facebook and Instagram with a Shop that’s approved, synced with your store, and tracked with the Meta Pixel and Conversions API.
Meta Shop Setup for US Brands
Sell on Facebook and Instagram, the Right Way in 2026
Facebook and Instagram Shops changed in 2025. Checkout inside the apps was phased out, so shoppers now discover your products on Facebook and Instagram and complete their purchase on your own website. That makes the setup behind your Shop more important than ever: a clean product catalog, a verified domain, accurate tracking and a store that converts.
Primora Commerce sets it all up for you. We build your Shop in Commerce Manager, connect your Shopify store or website, sync and optimize your catalog, verify your domain and install the Meta Pixel and Conversions API, so every sale is tracked and your catalog is ready for ads.
- Best for:
- Shopify stores adding Facebook and Instagram
- Brands whose Shop was rejected or restricted
- Sellers planning Meta catalog ads
- Stores with tracking or catalog sync errors
What We Handle
What's Included in Our Facebook & Instagram Shop Setup
Everything Meta needs to approve your Shop and send shoppers to your store.
Business Portfolio Setup
We set up or clean up your Meta business portfolio, Facebook Page, Instagram professional account and ad account, with the right access.
Facebook Shop and Instagram Shopping
We create your Shop in Commerce Manager and connect it to both Facebook and Instagram.
Domain Verification
We verify your website domain with Meta, a required step for Shops, catalog ads and accurate tracking.
Product Catalog Setup
Your products, variants, prices and images synced into a Meta catalog with the fields Meta requires.
Shopify and Website Integration
We connect the Facebook & Instagram channel on Shopify, or a feed for other platforms, so your catalog stays in sync.
Meta Pixel and Conversions API
Browser and server-side tracking so purchases are measured correctly, even with ad blockers and iOS privacy limits.
Collections and Product Tagging
We organize products into collections and set up product tagging so you can tag products in posts and reels.
Catalog Ads Ready
Your catalog, pixel and events prepared for Advantage+ catalog ads, so you can retarget shoppers with the right products.
Some services are included only in higher plans. Compare plans in the pricing section below.
Meta Shop Problems We Fix
Shop Not Approved or Products Rejected? We Can Help.
Meta reviews every Shop and every product. When something fails, the messages are vague. We find the cause and fix it.
Shop Not Approved
Commerce eligibility denied? We check your Page, domain, policies and business details against Meta's requirements and prepare an appeal.
Commerce Account Restricted
We review the restriction, fix the policy issues behind it and guide you through the appeal in Commerce Manager.
Domain Not Verified
Domain verification failing or your domain flagged as not matching your Page? We fix the setup and the store details Meta checks.
Products Rejected
We fix titles, images, categories and claims so products pass Meta's Commerce Policy and stay visible.
Catalog Sync Errors
Missing fields, out-of-stock items, mismatched IDs or a broken Shopify sync, fixed so your catalog stays complete.
Tracking Problems
Pixel not firing, duplicate purchases or low event match quality? We fix your Pixel and Conversions API setup.
$149 one-time
For sellers with a rejected, restricted or broken Shop who don't need a full setup. We find the problem and fix it for you.
- Review of your Shop, Page, domain and catalog
- Diagnosis of what's blocking approval or sales
- Fixes to your details, products and settings
- Appeal or resubmission prepared for you
- 7 days of follow-up support
Meta makes the final decision on every Shop and product, so no one can honestly guarantee approval. We make sure your setup and appeal are correct and complete.
Choose Your Meta Shop Setup Plan
Fixed-price Facebook and Instagram Shop setup. Pick the plan that fits your catalog and goals.
Starter
For new ShopsProfessional
For growing brandsPremium
Ready for adsVerified Google Reviews
Client Success Stories
Hear From Our Clients
See what business owners have to say about their experience working with Primora Commerce.
Shopify + Meta
Connect Your Shopify Store to Facebook and Instagram
On Shopify, the Facebook & Instagram channel by Meta keeps one product catalog in sync for your Facebook Shop, Instagram Shopping and Meta ads, and turns on the Meta Pixel and Conversions API.
We set it up correctly from the start: the right business portfolio, a verified domain, clean product data and tracking that matches your catalog, so your products get approved and your ads have the data they need.
Don't have a Shopify store yet? See our Shopify store setup services. Also selling on TikTok? See our TikTok Shop setup services.
- One catalog synced to your Shop and ads
- Shoppers buy on your Shopify checkout
- Pixel and Conversions API tracking purchases
- Collections and product tags for posts and reels
- Catalog ready for Advantage+ catalog ads
Our Process
How Our Meta Shop Setup Process Works
A clear, five-step process from first call to a live, tracked Shop.
- 01
Free Quote
We review your Page, Instagram account, store and products, and check for anything that could block approval.
- 02
Accounts and Access
We set up or clean up your business portfolio, Page, Instagram and ad account access.
- 03
Shop and Catalog
We create your Shop, connect your store, sync your catalog and verify your domain.
- 04
Tracking
We install the Meta Pixel and Conversions API and test purchase events.
- 05
Launch and Support
We submit for review, fix any rejected products and support you after launch.
Most setups are completed in 3 to 7 business days once we have access. Meta's own review can take from a few days to a few weeks.
Before We Start
What You Need for a Facebook and Instagram Shop
Have these ready and setup will go faster. Not sure about any of them? We'll check on your free quote.
Accounts
- A published Facebook business Page
- An Instagram professional account linked to the Page
- A Meta business portfolio you fully control
- An ad account connected to your business portfolio
Store and Products
- A website or Shopify store where products can be bought
- Access to your domain to verify it with Meta
- Clear shipping, return and contact pages
- Products that follow Meta's Commerce Policy
Meta updates its requirements from time to time and Shops are only available in supported countries. We confirm what your business needs before we begin.
Compare Meta Shop Setup Plans
See what each Facebook and Instagram Shop plan includes.
| Feature | Starter$250 | Professional$399 · Most popular | Premium$599 |
|---|---|---|---|
| Facebook Shop and Instagram Shopping | ✓ | ✓ | ✓ |
| Business portfolio and Page setup | ✓ | ✓ | ✓ |
| Domain verification | ✓ | ✓ | ✓ |
| Products in catalog | Up to 50 | Up to 200 | Up to 500 |
| Shopify or website integration | ✓ | ✓ | ✓ |
| Meta Pixel | ✓ | ✓ | ✓ |
| Conversions API (server-side tracking) | — | ✓ | ✓ |
| Collections and product tagging | — | ✓ | ✓ |
| Catalog optimization (titles and images) | — | ✓ | ✓ |
| Advantage+ catalog ads setup | — | — | ✓ |
| Shop approval and appeal help | — | — | ✓ |
| Support after launch | 30 days | 30 days | 60 days priority |
Ad spend, paid apps and your Shopify plan are not included. Ongoing ads management is quoted separately.
Frequently Asked Questions
Answers to the questions sellers ask most about Facebook and Instagram Shops.
We set up your Meta business portfolio and Page, create your Facebook Shop and Instagram Shopping in Commerce Manager, verify your domain, sync your product catalog from Shopify or your website, and install the Meta Pixel. Higher plans add the Conversions API, collections and product tagging, catalog optimization and Advantage+ catalog ads setup.
Our plans are $250 for Starter (up to 50 products), $399 for Professional (up to 200 products with Conversions API and product tagging) and $599 for Premium (up to 500 products, catalog ads setup and approval help). If your Shop was rejected or restricted and you only need it fixed, our Meta Shop Fix is $149.
No. Meta phased out checkout on Facebook and Instagram Shops in 2025. Shoppers now browse your products on Facebook and Instagram and complete their purchase on your own website or Shopify store. That is why a well-connected store, catalog and tracking setup matters so much.
Yes. Your products must be available to buy on your own website with a verified domain. If you don’t have one, we can build your Shopify store too.
Common reasons include a Page or Instagram account that doesn’t match your website, missing shipping, return or contact pages, products that break Meta’s Commerce Policy, or business details that don’t match. Our Meta Shop Fix finds the cause and prepares your appeal.
Yes. We review the restriction notice, fix the policy problems behind it and help you submit an appeal in Commerce Manager. Meta makes the final decision, so no one can guarantee the result, but we make sure your appeal is complete and correct.
The Conversions API sends purchase and other events from your store’s server to Meta, alongside the browser-based Pixel. It helps Meta measure sales more accurately when browsers block tracking, which improves ad reporting and optimization. It is included in our Professional and Premium plans.
Yes. Once your Shop and catalog are approved, we set up collections and product tagging so you can tag products in posts, reels and stories.
Most setups are completed in 3 to 7 business days once we have access to your accounts. Meta’s own review of your Shop and products can take from a few days to a few weeks.
Our setup plans prepare your catalog and tracking for ads, and Premium includes Advantage+ catalog ads setup. Ongoing ads management is quoted separately based on your goals and budget.
You do. Everything is created in your own business portfolio, Page and ad account. We work with the access you give us, and you can remove it at any time.
We send you a secure PayPal invoice for your project. You can pay with your PayPal balance or any major credit or debit card, and no PayPal account is required. For most projects, we take 50% upfront to start and the remaining 50% on completion.
Get started
Let's launch your Meta Shop
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