Shopify Case Study
EPITONIQ Skincare Shopify Store Redesign
A premium Shopify redesign for a physician-founded US skincare brand selling clinical-grade serums, moisturizers and treatments.
A store as premium as the formulas
EPITONIQ is a physician-founded skincare brand, formulated by aesthetic doctors and selling clinical-grade serums, moisturizers and treatments to shoppers in the US. The brand wanted a Shopify store that feels as premium and trustworthy as its products.
A clinical range that needed clear guidance
With serums, moisturizers, cleansers, eye care and body care, shoppers needed help finding the right formula for their skin concern, and a clinical brand needed to earn trust quickly online.
A premium redesign built around trust and guidance
We redesigned the store on Shopify with an editorial look: a full-width hero, trust stats and press logos up front, shop by concern, a three-step routine, reviews, FAQs and an email signup. Before the build started, we made a clickable design preview so the client could see the direction first.
What we did
Designed and developed on Shopify
Premium store redesign
An editorial design with serif headlines, teal accents and soft cream backgrounds that fits a physician-founded brand.
Trust up front
Rating, review count, founding year and press logos right under the hero, plus promise icons for shipping and returns.
Shop by concern
Tabs for lines and firmness, radiance, texture and tone, and hydration, each pairing the right formulas.
Three-step routine
A cleanse, treat and protect routine that shows shoppers which products to use and when.
Navigation and collections
A Shop menu organized by category, plus a collection page with quick category filters.
Reviews, FAQ and email signup
A reviews slider, answers to common skincare questions, and a 10% email signup to grow the list.
Store tour
See the store in action
A 44-second walk through the live homepage.
Visual tour
The homepage, section by section
Click any screenshot to view it full size.
Key pages
The pages that drive the sale
Product pages built for confident buying
Each product page leads with the formula type, rating and price, explains the key ingredients in plain English, and keeps add-to-bag and buy-now buttons easy to reach.
- Concern and benefit tags on every formula
- Free-shipping progress bar
- Bundle-and-save note for any 3 formulas
A collection page that is easy to browse
An editorial collection banner and quick category filters help shoppers move between serums, moisturizers, cleansers, eye care and bundles.
- Category filter pills
- Free shipping and bundle offer in view
- Sorting options
An email signup that grows the list
A full-width signup section offers 10% off and a physician-approved routine, with trust icons for shipping, returns and secure checkout below.
- 10% welcome offer
- Clear benefits under the form
- Shipping, returns and checkout trust bar
The result
A store that feels as premium as the formulas
Project scope
- Full Shopify store redesign
- Clickable design preview before the build
- Custom homepage sections
- Shop by concern and routine sections
- Product and collection page design
- Navigation and menu structure
- Reviews, FAQ and email signup sections
- Mobile-friendly layout
Site tech stack
- ShopifyStore platform
- Minimog themeCustomized Shopify theme
- LiquidCustom theme sections
- KlaviyoEmail signup
Client review
What the client said
“Ameer and his team are amazing. They helped me so much with setting up my Shopify store, syncing my products and setting up sales channels. … The team is professional, timely and very communicative. I will use Ameer and his team again in the future!”
FAQ
EPITONIQ redesign questions
What did Primora Commerce build for EPITONIQ?
We redesigned the EPITONIQ Shopify store for a physician-founded skincare brand: a premium custom design, shop-by-concern navigation, a three-step routine section, customer reviews, an email signup, and new product and collection pages built mobile-first.
Can you redesign my skincare or beauty Shopify store like this?
Yes. We redesign Shopify stores for skincare and beauty brands in the US, UK and Canada, and we can show you a free design preview before you order. See our Shopify store redesign service.
How much does a Shopify store redesign cost?
Our Shopify Store Redesign packages are $499+, $799+ and $1,299+, depending on how many pages and custom sections your store needs.
Will I lose my products or SEO during a redesign?
No. A redesign changes your theme and design. Your products, orders, customers and apps stay in your Shopify store, and we keep your page URLs and SEO settings in place.
How do I get started?
Request a free Shopify store audit and get a written reply within 48 hours, or message us on WhatsApp at +1 470 530 2140 or email hello@primoracommerce.com.
Services and related work
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