WooCommerce to Shopify Migration: Step-by-Step Checklist (2026)
By Primora CommerceUpdated October 3, 20264 min read
Updated October 2026
Many store owners start on WooCommerce because it’s flexible and runs on WordPress. As the store grows, so do the plugin updates, hosting bills, security worries and checkout problems. That’s usually when moving from WooCommerce to Shopify starts to make sense.
A migration is more than exporting products and importing them somewhere else. URLs change, data needs cleaning, and if you skip the redirects, the Google rankings you worked for can drop fast. Use this checklist to plan a clean move.
Why stores move from WooCommerce to Shopify
- Less maintenance: no plugin updates, hosting, backups or security patches to manage
- Fast, reliable checkout that Shopify hosts and maintains for you
- Built-in sales channels such as Shop, Google, Facebook and Instagram, and TikTok Shop
- Predictable costs instead of surprise developer and hosting bills
What you can move from WooCommerce to Shopify
| Data | Can it move? | Notes |
|---|---|---|
| Products, variants, SKUs, prices, inventory | Yes | Variants may need restructuring; Shopify products support up to 3 options |
| Product images | Yes | Good time to compress large images |
| Categories | Yes, as collections | Menus are rebuilt in Shopify |
| Customers | Yes | Passwords can’t be moved; customers set a new one |
| Order history | Yes, with a migration tool | Useful for records and repeat customers |
| Pages and blog posts | Yes | Formatting and shortcodes need cleanup |
| SEO titles and descriptions | Yes | Should be checked after import |
| Reviews and coupons | Usually | Depends on the review app you use on each platform |
How your URLs change (and why redirects matter)
Shopify uses a fixed URL structure, so most of your WooCommerce links will change:
| Page type | Typical WooCommerce URL | Shopify URL |
|---|---|---|
| Product | /product/blue-shirt/ | /products/blue-shirt |
| Category | /product-category/shirts/ | /collections/shirts |
| Page | /about-us/ | /pages/about-us |
| Blog post | /my-post/ | /blogs/news/my-post |
Without 301 redirects, every old link in Google, emails and social posts breaks after you switch your domain. Shopify lets you import redirects in bulk with a CSV file, so you can map every important old URL to its new page.
The WooCommerce to Shopify migration checklist
Before the migration
- Back up your WordPress site and database
- Export your top pages and keywords from Google Search Console
- Crawl your site and list every product, category, page and blog URL
- Write down the plugins you rely on and find Shopify apps that do the same job
- Clean up old, duplicate or out-of-stock products you don’t want to move
- Choose your Shopify plan and theme
During the migration
- Import products, collections and customers into a password-protected Shopify store
- Move order history and blog posts with a migration tool
- Check product variants, prices, weights and images
- Rebuild menus, pages and policies
- Set up shipping, taxes and payments
- Move SEO titles, meta descriptions and image alt text
- Create your 301 redirect map and import it
Before you launch
- Place test orders with real payment methods
- Test on mobile and desktop
- Click through menus and spot-check old URLs
- Set up Google Analytics and your tracking pixels
- Pick a quiet time to connect your domain
After launch
- Submit your new sitemap in Google Search Console
- Watch for 404 errors and add any missing redirects
- Invite customers to activate their new accounts
- Keep your old site backup for a few months
DIY or hire help?
Small stores with simple catalogs can use a migration app and do the setup themselves. If you have hundreds of products, order history, a blog or strong Google rankings, the redirects and data cleanup are where most DIY migrations go wrong. Read how much a Shopify migration costs to compare options.
Frequently asked questions
How long does a WooCommerce to Shopify migration take?
Small stores can move in a few days. Most stores take 1 to 3 weeks, depending on catalog size, order history and design work.
Will I lose SEO when moving from WooCommerce to Shopify?
Not if you redirect your old URLs, carry over your SEO titles and descriptions, and check Search Console after launch. Small, temporary ranking changes can still happen while Google re-checks the site.
Can I keep my domain?
Yes. You connect your existing domain to Shopify when you’re ready to launch.
Moving from Wix instead? See our Wix to Shopify migration guide.
Want us to handle your WooCommerce migration?
We move your products, customers, orders and blog, set up your Shopify store and map every old URL with 301 redirects. Plans start at $499 with a free audit.
See Shopify Migration PlansSources: Shopify Help Center: Migrating to Shopify and Shopify Help Center: URL redirects. Platform features change; always check the latest Shopify documentation.
Written by the Primora Commerce teamWe help US brands launch and grow on Shopify, TikTok Shop and Meta, with design and development, setup, migrations and SEO.
Need help moving your store to Shopify?
We migrate your products, customers, orders and SEO with 301 redirects. Plans from $499 with a free audit.
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